NTT Docomo, the largest Japanese carrier, is offering to give customers a 30% discount on its data plans in Canada.
The offer will last through the end of January.
The offer will apply to anyone who buys a $60,000 (US) basic data plan on NTT DOCOMO’s website, or any of the $90,000 and $120,000 plans offered by the Japanese carrier’s rival SoftBank.
It also applies to any other plan offered by a major telecoms company in Canada that costs $60 or more per month.
“For now, it’s only available for the Japanese public and it’s a free offer,” a company spokesman said.
“However, the offer will be extended for a longer period.”
The NTT plan offered in Canada is one of the most popular in the world, with consumers spending $1,200 on it every month.
But the company has been trying to improve the data plans offered in Japan and other markets.
In the United States, the data costs on Sprint are $30 to $50 per month, while AT&T offers plans for $75 to $120 per month for customers who buy a data pack at least one month before they move to the new data plan.
But Verizon and other big telecoms in the United Kingdom, Australia, and Canada are offering more expensive plans.
A Verizon spokesman said the offer is “an incentive for customers to buy Verizon’s data plans,” adding, “We’re going to work with them to extend this offer further.”
NTT DOComo, the company that makes the DOCOMo data plans available to Canadians, said the price cut is part of its efforts to increase its revenues and keep its profits high.
NTC, the telecoms watchdog in Canada, said it was concerned about the pricing of its data packs and that it would closely monitor the situation.
Citing a study by the National Capital Commission, it said NTC was concerned that a reduction in data usage would be felt across the country, and said the commission would look into the matter.
Meanwhile, the British Columbia Utilities Board said Monday that it had given a final order to its regulator to look into whether there was an excess of data usage during a three-month period that began in December.
British Columbia Utilities board spokesman Matt Dickson said the board’s inquiry will look at whether the province was “sufficiently efficient” in providing the required power to the province’s electricity grid.
Canadian regulators are also investigating the issue.